Between buses, trams, taxis, self-service cars, getting around town has never been easier,
but when it requires juggling between applications for a single trip it could become annoying.
Maas means Mobility as a service; the goal of the Maas is to converge on the same platform all available transport offers in a city or in metropolis.
It takes the form of a mobile app that will help us find the perfect itinerary. Users can start their trip using the metro or a self-service car,
then a bicycle without having to use different subscriptions or apps. It’s a range of mobility services that allows users
(using a fee-for-service, or a monthly subscription) to use all transport modes available in their area.
MaaS allows the user to buy and plan a trip from a TSP (Transportation Service Providers) as packages offered by MaaS operators.
Through the app, the user can:
Store his tickets on his phone
Pay on a single account, monthly, or each time you use the service.
Choose between the different travel options, by calculating the best route (the cheapest, the fastest...) to get where you need.
The city of Helsinki is a pioneer of the MaaS. Maas Global soft-launched “Whim” application in Finland,
followed by a full commercial launch in 2017. “Mobility as a Service is the 21st century equivalent of the Ford Model T”,
explains Sampo Hietanen, CEO of MaaS Global, a company that played a crucial role in developing the MaaS concept.
“I offered people the opportunity to go wherever they want, anytime.”
MaaS platforms are re-shaping the urban transport: according to Juniper Research,
a digital sector analysis company, by the end of 2018 they already replaced 17.6 million private car trips per year,
and it’s expected to increase to 2.3 billion and more by 2023.