What is the future of urban mobility?

Discover the MaaS!
When we think about tomorrow’s vehicles, it's obvious that they will have to be more eco-friendly but they will also have to answer tomorrow’s challenges in terms of mobility, and accessibility. This last decade we observed big changes in terms of mobility with the apparition of service as Uber or Ouicar, but in a society in constant evolution, what should we expect for tomorrow? In this context, the MaaS could become the pillar of urban mobility!
What’s the Maas?
Between buses, trams, taxis, self-service cars, getting around town has never been easier, but when it requires juggling between applications for a single trip it could become annoying. Maas means Mobility as a service; the goal of the Maas is to converge on the same platform all available transport offers in a city or in metropolis. It takes the form of a mobile app that will help us find the perfect itinerary. Users can start their trip using the metro or a self-service car, then a bicycle without having to use different subscriptions or apps. It’s a range of mobility services that allows users (using a fee-for-service, or a monthly subscription) to use all transport modes available in their area. MaaS allows the user to buy and plan a trip from a TSP (Transportation Service Providers) as packages offered by MaaS operators.
Through the app, the user can:
  • Store his tickets on his phone
  • Pay on a single account, monthly, or each time you use the service.
  • Choose between the different travel options, by calculating the best route (the cheapest, the fastest...) to get where you need.
The city of Helsinki is a pioneer of the MaaS. Maas Global soft-launched “Whim” application in Finland, followed by a full commercial launch in 2017. “Mobility as a Service is the 21st century equivalent of the Ford Model T”, explains Sampo Hietanen, CEO of MaaS Global, a company that played a crucial role in developing the MaaS concept. “I offered people the opportunity to go wherever they want, anytime.”
MaaS platforms are re-shaping the urban transport: according to Juniper Research, a digital sector analysis company, by the end of 2018 they already replaced 17.6 million private car trips per year, and it’s expected to increase to 2.3 billion and more by 2023.
User-centered service
If Maas does not meet travelers’ needs, it will not be able to attract enough users to trigger the switch to sustainable modes of transport. It’s essential to place the traveler at the heart of the MaaS solution.
It's important to have complete knowledge of your fleet to offer your customers the formula that best suits them. A family will surely opt for both safety and comfort, while younger clients might prioritize prize or vehicle esthetic.
Vehicles seen as " trend" or " original" could justify a higher than average price. You need to know your fleet to control its profitability. Your vehicles are your best opportunities to make profit but also to lose money if you don't know how to manage your company.
The user main expectations are:
  • Simplicity: a simple, friendly, and practical service that offers unique access to integrated information all along the trip to help the user make the best decisions.
  • Transparency: MaaS must give access to all mobility options available while emphasizing efficiency and sustainability rather than commercial profitability.
  • Flexibility: MaaS must be able to adapt to the changing needs of users and must, so, ensure fair prices and consider personal preferences.
  • Reliability: MaaS must guarantee correct information in real-time, a strong offer, offer reliable transport services at fair prices. Both clients, and vehicle services should have access to all documents, and contracts whenever they need it.
Car rental agencies are and will be at the forefront of MaaS. Indeed, the time when owning a car was a social achievement is outdated. New generations are way more open to adopt modern mobility services like car-sharing or free-floating. Using software as the one Kirrk provides, it's the insurance of meeting client expectations and improve his satisfaction by simplifying the customer journey. On your side: you simplify daily tasks, you have a complete view of your data, better control of your fleet, and you optimize your profits. Businesses that are part of the MaaS are challenging traditional transportation services. If you want to be part of it, it’s time to transform your vehicle rental company to service. 
Kirrk offers you a white-label booking platform, SEO-optimized. Since we are aware that not all your existing customers will be autonomous, Kirrk Desk has been developed to be as intuitive as possible.
Not only for your clients but also for you and your staff. You can manage all your operational data and adjust your business in real-time. You will save some precious time. Who says digitalization has to be complex? Not with us, you will receive a two hours formation on Kirrk technology. And with no more than 3 minutes all your fleet will be connected.
Rental business comes with challenges and unique needs. A rental business management software as Kirrk is not only useful, it's essential. If you want to distinguish yourself, you need to drive the change and be the market leader in how you manage your business and what you offer. After all, what you are offering is no different than what others belonging to the same industry are offering. But you can be different in how you offer it.

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